Emojis and Symbols in Marketing

Emojis got their start two decades ago by a Japanese coder working for NTTDoCoMo. They’ve come along way since then, and have recently surged to the forefront of casual conversation. By now you’ve probably come across an emoji or symbol in the subject line or body of an email. And, one may have even caught your eye in Google search results.

The question is, though, what is the role of emojis and symbols in a modern marketing campaign? Campaign Monitor to the rescue! This comprehensive infographic answers just about question one could have about who, what, why, when, where and how these casual conversation garnishes apply to digital marketing.

Source: Campaign Monitor

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